Virgin Media

I'm often lucky enough to be invited to various events and conferences to speak about the Virgin Media approach to sustainability reporting. Even after two years, our decision to ditch the hardcopy report in favour of a more engaging, behind-the-scenes, digital approach is still often commended as innovative and groundbreaking, which is great. Naturally, many of the people I meet at these events do not work in a digital business like Virgin Media, and they often ask me how our approach could work for them. It’s an interesting question, and one I thought I’d reflect on in a blog. Not only this, but having just launched the business and the community phase of the ‘Our digital future’ programme, it felt like a good time to raise the issue. So here are my thoughts on some of the key elements of our approach, and how they might be applicable to your company, no matter what type of industry you operate in…

Happy New Year and welcome to 2012 from everyone here in the Virgin Media Sustainability team. If the first few days are anything to go by, this year promises to be even busier (and dare we say more exciting) than 2011. At the end of last year, we asked five leading sustainability thinkers to share their views about sustainability reporting - and we wanted to kick this year off by sharing their insights with you.

We launched our new approach to sustainability reporting exactly a year ago, doesn't time fly...